Speaking at BNI Meetings

Business Networking International (BNI) is a referral-based networking organization where members meet weekly to exchange leads and build professional relationships. Each chapter follows a structured meeting agenda designed to maximize networking efficiency. As the featured presenter, you’ll have a brief time to showcase your business and educate members about your ideal referrals. This guide will help you craft a compelling BNI presentation that is informative without being overly salesy.

What to expect at BNI meetings

BNI meetings are highly structured. After casual networking, members take turns giving short 45-second introductions about their business and referrals. There is usually a learning moment, open networking time, and the featured 8–10 minute presentation by a member or guest. You may also participate in referral exchanges and testimonials. Be punctual, professional, and prepared to respect the agenda.

Structuring your 10-minute showcase

When preparing your BNI showcase, focus on educating fellow members so they can recognize good referrals for you. Start with a clear description of your business and the problem you solve. Share a brief success story or case study that illustrates your value. Outline the types of clients or industries you’re looking for, and describe your ideal referral in a specific way. End with a clear call to action, such as inviting members to schedule a one-to-one or think of someone who could benefit from your services.

Tips for engaging BNI audiences

Focus on educating and building trust; BNI is about giving before receiving.

  • Keep your presentation within the allotted time to respect the agenda.

  • Use simple, memorable language when describing your ideal referral.

  • Highlight how you’ve helped others through real examples and outcomes.

  • Invite members to connect after the meeting for deeper conversations.

Downloadable Resource

If it helps to have everything in one place, you can download the BNI Orientation Guide as a printable PDF. It expands on the information above with clear sections, sample openers and closes, and a quick pocket checklist you can bring with you on the day of your presentation.

You'll also find additional guides and tools for specific speaking situations in Resources & Downloads.

👉 Download the BNI Orientation Guide (PDF)

If you're getting ready to speak at BNI, you may also want to explore Speaker Basics, where we cover essential techniques for controlling nerves, mastering your voice, and delivering with confidence.
For help structuring your talk, visit Presentation Building, where we walk through simple, repeatable frameworks for clear, effective presentations.
And if you're looking for something practical you can keep at your side, visit Resources & Downloads for checklists and printable tools you can use right away.
To learn more about BNI or find a local chapter, visit bni.com.